Work

WORK. OR SHOULD I SAY PLAY?


To me, writing copy is like playing music. If it doesn't flow, there's something missing. You must get your chops down first, of course. But when you play – or write – you need to kind of forget everything and just let it happen.

Copy for a national Hästens campaign
Copy for a digital culture book
Copywriting for Sectra
New company name and ad concept
Copy for a website promoting iTPMS
Naming for a brand new Hästens bed
Copy for a Vätternrundan commercial
Strategic copywriting for RemaSawco

Here's an idea.

Spanning from tounge-in-cheek consumer-oriented campaigns to technical B2B communication, my previous work should hopefully give you an idea about what I can do for you.


From naming products – or entire companies – to writing ads, websites, brand books, positioning statements, scripts and taglines; every job has its own rewards. And I don't think there's anything I haven't done before.


Except for that next idea, of course.